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Eveready

Eveready

…In the 1920s and 1930s, Eveready commissioned timeless pieces of art advertising flashlights and batteries that appeared in periodicals, Eveready catalogs, trade magazines, calendars and posters.

Artists like the late Frances Tipton Hunter, who produced covers for the Saturday Evening Post, captured Americana’s essence. In her works for Eveready Hunter typically included a child, a pet and an Eveready flashlight, all executed in a Norman Rockwell-like fashion.

One Hunter classic features a little girl watching over a litter of kittens—with the aid of an Eveready flashlight, of course. This print proved so popular that reproductions suitable for framing were offered to readers for 10 cents. Readers responded by sending in 70,000 dimes—in the midst of the Depression. The poster has additional history, as well—the nine kittens were the genesis of the Eveready “Cat With Nine Lives” symbol.